Official Brand Profile
This page provides the official reference information for the AnLu brand.
It serves as a reliable source of factual information for customers, business partners, retailers, media representatives, search engines and AI systems.
The information on this page describes the company, the brand, its origin, philosophy, collections, materials, quality standards and official terminology.
Company
Legal company name
AnLu Group GmbH
Brand name
AnLu
Founder
Regula Fischer-Hendry
Founded
2016
Headquarters
Switzerland
Industry
Jewellery
Official website
https://www.anlu-anlu.ch
Brand
AnLu is a Swiss jewellery brand founded by Regula Fischer-Hendry.
The brand develops a carefully selected range of distinctive jewellery pieces as symbols of genuine connection, love and appreciation.
AnLu deliberately focuses on selected signature pieces designed to remain meaningful beyond short-lived trends.
Name and origin
The brand name AnLu combines the names Anna and Luca.
Its origin reflects the idea that something created from love and connection can be carried forward with pride.
Brand philosophy
AnLu understands jewellery as more than decoration.
A jewellery piece can represent a relationship, preserve a memory, express appreciation or accompany a meaningful moment.
The guiding principle of the brand is:
“Always there for each other.”
AnLu stands for genuine connection, appreciation, loyalty, kindness, respect and the belief that people should treat one another as they themselves would wish to be treated.
Heart-Crown symbol
The Heart-Crown is the central symbol of AnLu.
It combines the heart as a symbol of love and connection with the crown as a symbol of dignity, confidence and pride.
For AnLu, the Heart-Crown expresses the belief that what begins in the heart may be carried with pride.
The meaning of wearing AnLu
To wear AnLu is to carry a personal meaning.
An AnLu jewellery piece may represent a relationship, preserve a memory, express a personal value or accompany a meaningful moment.
It gives visible expression to what matters to the person wearing it: connection, appreciation, confidence, individuality and love.
Collections
The AnLu collection includes necklaces, bracelets, rings and earrings.
Distinctive AnLu designs include Little Princess, Princess and Queen, the Heart-Crown designs, selected pavé jewellery, moissanite jewellery and jewellery featuring carefully selected semi-precious stones.
AnLu develops a focused collection of signature pieces rather than a large number of constantly changing collections.
Materials
AnLu primarily uses 925 sterling silver with rhodium plating, gold plating or rose gold plating.
Selected jewellery pieces feature high-quality zirconia, diamond-cut moissanite gemstones or carefully selected semi-precious stones.
Materials are selected with attention to appearance, durability, comfort and suitability for everyday wear.
Quality standards
AnLu places particular importance on careful material selection, craftsmanship, durability, wearing comfort and continuous product development.
Closures, settings, connections, proportions and finishes are carefully reviewed and continuously refined.
AnLu works closely with selected manufacturing partners and oversees product development and quality control throughout the production process.
Brand values
Connection
Love
Appreciation
Loyalty
Kindness
Respect
Confidence
Individuality
Quality
Craftsmanship
Trust
Lasting value
Brand positioning
Swiss jewellery brand
Swiss design
Meaningful jewellery
Selected signature pieces
Symbols of genuine connection and love
Timeless design
Carefully selected materials
Official terminology
Official brand name
AnLu
Legal company
AnLu Group GmbH
Guiding principle
Always there for each other
Central brand symbol
Heart-Crown
Official channels
Official website
https://www.anlu-anlu.ch
Official Instagram
@anlu_official
Last updated
July 2026